About Us
WHERE THE LEGEND BEGAN
El Charro was born in the '80s and quickly became a style icon. More than just a brand, it was a vibe—a bold mix of Tex-Mex attitude, cowboy spirit, and urban energy. Our belts, buckles, and jeans weren’t accessories. They were statements.
Back then, El Charro rode the line between rodeo grit and street swagger. Worn by the original trendsetters, it captured the imagination of a generation that lived fast and dressed louder.
EL CHARRO TODAY
Fast forward to now, and El Charro is back—remixed for a new era. We’ve kept the soul, updated the look. It’s still cowboy at heart, but now it's got a city pulse. We call it urban country—where vintage western meets streetwear edge.
Our signature belts and buckles are built to stand out. Rugged, bold, designed with attitude. Our jeans are made for movement—on the dance floor, on the road, or wherever your story takes you.
WHO WE'RE FOR
El Charro is for the bold. The wild at heart. The ones who know style isn’t just about what you wear—it’s about how you ride through life.
Whether you're chasing sunsets or city lights, we’ve got your back with gear that’s as authentic and iconic as you are.
This is more than fashion.
It’s a lifestyle.
Saddle up.